“Many people aren’t ready to switch off their ACs for one hour in the hottest part of the year,” said campaign coordinator Miriam Chacko, explaining why the voluntary switch-off period is being reduced. However, the new timing has allowed for a new name for the campaign – 88888 – since lights will be off for 8 minutes at 8 pm on August 8, 2008.
Exnora hopes to rope in government support and the endorsement of the film community for its campaign.
Source: Hindu