Global Warming 2008

“Awareness about global warming is very low in the city… we have only been able to reach one per cent of the people of Chennai so far,” said Exnora chairman M.B. Nirmal on Thursday, explaining why the Chennai Lights Out campaign is being postponed from May 1 to August 8 and reduced from one hour to eight minutes.



“Many people aren’t ready to switch off their ACs for one hour in the hottest part of the year,” said campaign coordinator Miriam Chacko, explaining why the voluntary switch-off period is being reduced. However, the new timing has allowed for a new name for the campaign – 88888 – since lights will be off for 8 minutes at 8 pm on August 8, 2008.

Exnora hopes to rope in government support and the endorsement of the film community for its campaign.

Source: Hindu